10am - 10.30am Seminar 1: Double your leads even when you have no time for marketing.
(How to use what you know to attract your ideal customers and clients on auto-pilot.)
How business owners can attract exactly the right leads and customers on auto-pilot by packaging up their skills and expertise ... this talk would be predominantly around helping business owners to understand how they could easily create a 'lead magnet' and then demonstrate how that could be used with different strategies (depending on the type of business - some online, some offline) to attract their ideal customers and clients.
Julia, a fully Ph.D’d –forensic scientist, led a team that pioneered ground-breaking new DNA analysis in the UK. For over 5 years, she has used those same skills to help business owners take the small steps needed to deliver a big impact online. She has been featured in numerous publications, including The Guardian and The Evening Standard and is a regular columnist for the Devon Life Business Magazine. Julia is an award-winning specialist and speaker covering all aspects of social marketing, including paid advertising and marketing funnels. She’s proud to have helped hundreds of small business owners get results such as generating 2,000 new leads in 10 days, winning 3 new high-ticket clients in a matter of weeks, and attracting so many enquiries that staff recruitment was needed. Walking the walk, she’s used Facebook advertising to create 5-figure product launches in her own business. She is also a mum of 6, Chair of Governors at the local primary school and believes that sleep is overrated!!
10.45am - 11.15am Seminar 2: 'From Zero to Sales Hero’
Alison Edgar, Managing Director of Sales Coaching Solutions, has had a bountiful year; she has been voted one of the UK’s top ten business advisors as well as winning an award for the service category at the Great British Entrepreneur of the Year awards. She has been featured in The Sunday Times, Telegraph and Guardian and last month took 10 local small businesses to Downing Street to speak to David Cameron’s advisor. Alison’s passion for sales and small business have concluded in her being the South West Champion for Enterprise Nation and Small Business Saturday.
Her desire for other businesses to succeed is what sets her apart from others. With sales often being referred to as the devil’s side of the business, Alison has taken the fork out of the tail to ensure sales and customer service becomes the same thing. No hard sells, no mis-selling, just honest accounts of the business that work alongside basic human psychology to deliver exceptional results. In her talk, Alison will be sharing her journey and the four essential pillars to successful sales; behaviours, process, strategy and motivation.
11.30am - 12pm Seminar 3: Social Media Masterclass for Retail businesses
Social Media has the power to transform any business; but how best can it be utilised in the retail sector? Peter and Laura of Introtweet will discuss in this seminar how retail businesses can best utilise Facebook, Twitter and Instagram to reach their customers, prospective customers and target audience.
Attend this seminar to pick up tips and tricks on extending your Facebook reach, using twitter to build your brand awareness & learn how you can use Instagram to gain an instant new audience!
Who is Introtweet?
Introtweet is a recently expanded Somerset based Social Media business specialising in long term Social Media Management, Social Media Workshops and 1-2-1 or group training. Introtweet helps businesses of any size or type manage and understand their Social Media.
12.15am - 12.45am Seminar 4: Do beautiful websites convert the best?
Summary: Ryan will talk through the essentials of Conversion Rate Optimisation, dispel some of the myths and share the approach SearchStar take when critiquing websites. Anyone who comes along will leave with a general understanding of Conversion Rate Optimisation and a “landing page scorecard” that they will be able to use to critique their own website.
Ryan Webb, CRO Director
Ryan heads up the SearchStar CRO team and spends his days finding ways to improve user interaction, engagement and conversion on clients’ websites. Having started life as a radio and press buyer, he defected to the digital side of life in 2005 when he realised it was far more! Over the past 16 years, Ryan has helped more than 200 businesses improve their websites and marketing strategies.
1pm - 1.30pm Speed Networking 2
1.45am - 2.15pm Seminar 5: 10 Killer Tips for using LinkedIn for Business
LinkedIn is a very powerful tool for B2B sales, as a directory, as a communication channel, and a community
within which to demonstrate expertise and gain social proof. Mark Stonham will highlight 10 tips and techniques that business owners can use to find new prospects, attract inbound inquiries, increase customer loyalty and generate referrals.
Mark Stonham from Wurlwind has a 25 year background in sales of business systems before setting up his LinkedIn training and Social Selling consultancy. Mark practices what he preaches, and LinkedIn is a major source of his business today.
"How much better can we be if we know our customers for real, not just as data points?” Jason Fried
“As a fan of the ideas and work of both Ernie and Gregor, I’m excited to see what the next venture holds for them.” Ian Durkin
2.30pm - 3pm Seminar 6: Probably the most important step of all.
Ernest Capbert is going to talk about the trials and tribulations of building an aspirational brand and the most important thing he learnt along the way.
More specifically, he will talk more about how to use data, in order to unlock a very important piece of the growth puzzle - your customer.
“Insightful, game changing & advantageous” WBYS in the News
Ernest co-founded the cold water surf company Finisterre and has been recognised as a young and dynamic entrepreneur in South West, England. He brings with him a whole host of experiences and skills in the building of an online brand from the ground up - specialising in branding, creative direction and customer profiling.
3pm - 4pm Post-Event Relaxed Networking. Pay bar serving drinks.
Relaxed, sociable networking in the Seminar Theatre area following the official end of the Expo. Free to attend by Visitors and Exhibitors. No booking required.
With a 5 minute introduction by Phil Stott from
Get Set for Growth - funded support for SME businesses
Many promising businesses start with strong ideas and exciting models but struggle to make the next step towards sustainable growth. The Get Set for Growth programme provides Government-funded workshops and advice on finance, marketing and business planning to support growing SME businesses towards a successful future.
Supported by Headline Sponsors:
Supported by Sponsors & Partners:
Book Seminar Events
There are expert business seminars throughout the event. These seminars are free of charge to attend and you can find out more details below. If you'd like to attend an event, please click the appropriate orange Eventbrite button found below each seminar. We expect these events to be popular and there are limited seats, so if you book in and later find that you cannot attend, please do free up your seat again (easily done through eventbrite), thank you.
The Seminar Theatre at this Expo is Sponsored by Search Star